Primal Cut was founded by owner and master sausage maker Michael Oliver. Michael and his wife Kate are passionate about changing the conventional wisdom on nutrition and demonisation of saturated fats. In line with their all-natural nutrient-dense food products, their vision is one of empowering everyone they touch for a lifetime of healthy eating with satiating real foods. A life long dream was turned into reality by Michael and Kate Oliver through focusing all their skills and energy in becoming pioneers of their all-natural free-from sausages made from free range pork and local ingredients to cater for a wide variety of dietary needs. "We want to offer people an alternative to what they can find on the supermarket shelves. To give real healthy eating choices, satiating, delicious nutritious food for the whole family. So even those on a special diet, or food intolerance, all can now enjoy the same meal."